.: So there's this guy up in Boston named Johnny Cupcakes. He's a real cool laid back dude. Or well it seems like it. Just your normal guy, but he has this crazy clothing design business and his designs are pretty awesome. He's so succesful too! Gosh, he has his game on lock. lol. He just came out w/ a new collection. Here's one of them I like. Find the rest
here
.: So I heard about this from a Hypebeast article on The Hundreds. Bobby mentioned reading it from Inc. magazine. Found the article online and it seemed interesting... Here ya go:
"Nickell started talking about his company. Threadless, he explained, ran design competitions on an online social network. Members of the network submitted their ideas for T-shirts -- hundreds each week -- and then voted on which ones they liked best. Hundreds of thousands of people were using the site as a kind of community center, where they blogged, chatted about designs, socialized with their fellow enthusiasts -- and bought a ton of shirts at $15 each. Revenue was growing 500 percent a year, despite the fact that the company had never advertised, employed no professional designers, used no modeling agency or fashion photographers, had no sales force, and enjoyed no retail distribution. As result, costs were low, margins were above 30 percent, and -- because community members told them precisely which shirts to make -- every product eventually sold out. Nickell's company had never produced a flop."
Read the rest of the article here.
.: So I heard about this from a Hypebeast article on The Hundreds. Bobby mentioned reading it from Inc. magazine. Found the article online and it seemed interesting... Here ya go:
"Nickell started talking about his company. Threadless, he explained, ran design competitions on an online social network. Members of the network submitted their ideas for T-shirts -- hundreds each week -- and then voted on which ones they liked best. Hundreds of thousands of people were using the site as a kind of community center, where they blogged, chatted about designs, socialized with their fellow enthusiasts -- and bought a ton of shirts at $15 each. Revenue was growing 500 percent a year, despite the fact that the company had never advertised, employed no professional designers, used no modeling agency or fashion photographers, had no sales force, and enjoyed no retail distribution. As result, costs were low, margins were above 30 percent, and -- because community members told them precisely which shirts to make -- every product eventually sold out. Nickell's company had never produced a flop."
Read the rest of the article here.
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